Wonder Bread goes mobile with a free app for iPhone

Wonder®, America’s most iconic bread brand, is now “mobile” with the introduction of the Sandwich “Wonder-izer”™ application, a free app for the iPhone and iTouch that enables consumers to create unique sandwich combinations from a list of more than 120 ingredients – from cheddar cheese to cucumbers and sprouts to salami – while calculating the sandwich’s nutrition values in real time with each added ingredient.  Available at the Apple® iTunes store, the Sandwich Wonder-izer app can create billions of sandwiches and, at the same time, show users how close they come to fulfilling the daily recommended amounts of key vitamins and minerals.  For those without an iPhone or iTouch the Sandwich Wonder-izer is also available online at www.wonderbread.com.

Sandwiches created with the Sandwich Wonder-izer app can be named and shared with friends via websites such as Facebook and Twitter. In addition to creating new sandwiches, the Sandwich Wonder-izer app also offers a menu of inventive and enjoyable pre-made sandwich recipes ranging from the hearty “Wonder-full Reuben” to the diet friendly “Waistline Watcher”.