Betty White and Abe Vigoda Join SNICKERS for Super Bowl XLIV.

The first spot of the campaign, called “Game,” features recent Screen Actors Guild® Life Achievement Award winner Betty White and acting icon Abe Vigoda.  The spot proves that “you’re not you when you’re hungry,” and reminds consumers that SNICKERS continues to satisfy hunger.  Following this debut, a second spot called “Road Trip” will air in late February featuring international superstars Aretha Franklin, among others.

“There’s no better environment to introduce Snickers new advertising campaign than the Super Bowl, with its massive and truly engaged audience,” said Carole Walker, vice president of integrated marketing communications at Mars Chocolate North America.  ”The brand’s new advertising is funny, iconic and sure to be part of the national conversation that takes place during and after the game.”