Kraft is getting a makeover–a new updated look!
According to Ad Age “The company that brought the world “My bologna has a first name” and “We helped!” for Shake and Bake is unlikely to ever go down in the ad annals next to Nike or Apple. But North America’s largest food company — about to become even larger with the addition of Cadbury — is making strides toward updating the look and tone of its advertising while keeping it as accessible as possible for consumers.”
Read the rest in AdAge
