General Mills has committed to reducing the sugar in the cereal brands it advertises to children under the age of 12. It will shrink the amount to single grams of sugar per serving according to a story in Progressive Grocer.
“Many of our cereals are already lower in sugar, but we listen to our consumers, and we know that some would prefer to see even lower levels of sugar in cereals, especially children’s cereals, and that is the focus of this initiative,” said Adrienne Daniels, marketing manager, Big G Cereals, of Minneapolis-based General Mills.
General Mills owns 10 cereal brands that target children: Lucky Charms, Cocoa Puffs, Cocoa Puffs Combos, Reese’s Puffs, Cookie Crisp, Cookie Crisp Sprinkles, Cinnamon Toast Crunch, Frosted Cheerios, Trix, and Honey Nut Cheerios (which already has sugar per serving at single-digit levels).
