Have you been StarKist yet? Well pucker up. I just did.

This is a delightful campaign that celebrates terrific tuna, Valentine’s Day, and doing something good for yourself and those you love. I don’t know about you, but I really like tuna in particular and fish in general. And now I can enjoy it, and get ‘Kist’ at the same time!

So while February has long been synonymous with the romantic Valentine’s Day kiss, this month StarKist® will celebrate with its own special sentiment – the “fish-kiss.” In its biggest marketing push in 10 years, StarKist announced the launch of its Have You Been StarKist?™ campaign. Representing a play on words, and bridging the connection between the “fish-kiss” and seafood, the Have You Been StarKist? campaign aims to revitalize the brand and engage today’s consumers with new, innovative ways to enjoy the best that seafood has to offer. As the tagline states, “You can always tell when people have been ‘Kist by StarKist … they can’t help but to wear the expressions on their faces.” Charlie® the Tuna, StarKist’s beloved icon, drives home the messaging by offering a smooch at the close of each television commercial.

“With the Have You Been StarKist? campaign, we want to put a smile back on consumers’ faces with the uplifting messages as well as the fun, positive tone of the creative,” said Joe Tuza, Senior Vice President, Marketing and Research & Development at StarKist Co.  ”The campaign educates consumers about the many healthy, delicious and contemporary ways to incorporate tuna into their everyday active lifestyles – from new packaging innovations to the introduction of new flavors and ingredients – StarKist products can easily be a part of any consumer’s weekly menu. The ‘fish-kiss’ is a clever and fun representation of the StarKist brand.  And it’s something that we’re uniquely positioned to own moving forward.”